What This Video Shows
A page-level introduction to the practitioner who teaches Cowork Academy: Michael Robichaud, business operator first, Claude Cowork training expert by necessity. The career arc behind the curriculum and why he built the Academy for non-developer professionals.
Who is the Cowork Academy Claude Cowork Training Expert?
Michael Robichaud is the Cowork Academy Claude Cowork training expert. Not a developer. Not a professor. A business operator who built the Cowork Strategy Stack for his own consulting practice first, tested it across four B2B archetypes, and only then opened the training. The credentials behind the curriculum: 30 years across enterprise sales, digital marketing, and building businesses. Two companies built and sold. Currently running every part of his consulting practice inside configured Claude Cowork.
A developer might teach you how Connectors work technically. Michael teaches you how to connect Gmail so Claude remembers your client conversations.
Why a Practitioner-Teacher Matters
Most Claude Cowork training comes from developers or people teaching technology. They have a tendency to assume technical proficiency. The Cowork Academy is different by design. The training that existed when Michael started was designed for the wrong audience: developers, theorists, AI researchers. Nobody was teaching business owners how to actually use Claude.
The Academy teaches what actually works, not what sounds impressive.
The Career Arc
- Year 1-5: enterprise software and cybersecurity sales
- Year 5-15: built and sold Healthcare Personnel Inc., built and sold Chicago Marketing Consultant LLC
- Year 15-25: Private Media LLC growth, hands-on technical SEO and content systems, four B2B division leadership
- Year 25-now: AI strategy execution, configured Claude Cowork for own consulting practice, opened the Cowork Academy
Frequently Asked Questions
Why does the practitioner background matter for Claude Cowork training?
Tutorials written for engineers do not map to the work most professionals do. The Cowork Strategy Stack was built around marketing, operations, consulting, and professional services workflows because that is the work Michael runs every day. The training reflects that.
What did Michael configure for himself before opening the Academy?
A complete consulting practice running inside Claude Cowork: client management Playbooks, content production workflows, multi-Connector live data integration, persona-specific Cowork Vaults. The Strategy Stack you learn in the Academy is the same one Michael uses every day.
How is this different from a YouTube channel or a Reddit AMA?
YouTube and Reddit are output. The Academy is process. You do not just watch how someone uses Claude; you build your own configured workspace lesson by lesson with downloadable .md files that drop into your Claude Cowork.
Meet Your Trainer Inside the Academy
The video shows the practitioner. Inside the Academy you build alongside him. The people who build the best systems are the ones who needed them first.